hey Reader, You know that moment in an interview when they ask, "Tell me about a time you made a mistake"? "Palms are sweaty, knees weak, arms are heavy. There's vomit on his sweater already, mom's spaghetti." Wait, sorry those are Em lyrics. But it does feel like a 8 mile moment. Your mind goes blank. You scramble for an answer that makes you look perfect (because admitting a real mistake feels like career suicide, right?) Here's what you may not realize: They're not actually asking about...
5 days ago • 2 min read
Reader Remember that recruiter call I told you about? The one where I had zero prep, couldn't pull up my resume, and still got shortlisted? That call taught me something: Most EAs are brilliant at their jobs but have NO idea how to talk about their value in interviews. You can build million-dollar systems, manage C-suite chaos, and solve problems execs don't even know exist—but when a recruiter asks "tell me about yourself," you freeze up (like this NYC weather brrrr). Or worse, you undersell...
9 days ago • 1 min read
Reader Companies hiring EAs for "culture fit" just want someone who won't blink an eye when they're being exploited. #facts Here's what my 💩 mierda meter hears when they say "culture fit": You're in an interview. Everything seems fine. The responsibilities are responsibility-ing. The exec is exec-ing and seems nice enough. Then they say, "We really pride ourselves on our culture here. It's important that new hires are a good culture fit. Would you say you're a team player? Are you flexible?...
12 days ago • 2 min read
Reader Most (great) EAs are doing Chief of Staff work for Executive Assistant pay—and companies know it. Here's what I mean: You're not just managing a calendar. You're making strategic decisions about your exec's time (which is probably worth $500/hour). You're managing budgets (sometimes in the millions), coordinating cross-functional projects, building systems that didn't exist before you got there, and solving problems your exec doesn't even know exist yet. That's Chief of Staff work....
15 days ago • 1 min read
Reader Not to be dramatic, but your website copy might be sabotaging your sales RIGHT NOW while you’re busy doing… literally everything and anything else. The truths? Most entrepreneurs are leaving serious money on the table because they can’t articulate their value in a way that makes prospects feel SEEN. You know that “is Instagram listening to my thoughts?!” feeling? YOUR copy should give people THAT. Good news: I’ve bottled that magic into a workshop you can watch anytime. 🔥 QUICK COPY...
8 months ago • 2 min read
Reader!!!! So you scored tickets to Bad Bunny’s summer residency in Puerto Rico?! ICONIC. Maybe you’re still deciding if your bank account can handle it? Either way, this email is a little out of the ordinary because I’m NOT a vacation vlogger. But honestly, how could I possibly gatekeep how to do P effing R on a budget that doesn’t make you stress-eat airport Auntie Anne’s? QUICK BACKGROUND: I went to Puerto Rico in April for my "avoid the crash-out" vacay and wanted to share all my tips...
8 months ago • 4 min read
Reader... So here’s the deal – I’m considering running a monthly Stay Ready Workshop series that covers everything from: Quick Copy That Converts (like the one I just did) Quick Market Research That Validates $$$ Offers Quick Content Plans That Save You Time (and hair) Quick DIY Brand Voice & Vibe Generator And more “Quick ___ That ___” goodness I really love nerding out about this stuff so it's a no brainer for me. But before I go all in, I want to make sure this is something y’all actually...
9 months ago • 1 min read
Reader? Have you ever tried defining your brand voice and ended up with some snooze-worthy adjectives like “professional,” “warm,” or “authentic”? That’s about as helpful as your aunty telling you to “just be yourself” before the blind date she set you up with. THANKS TITI, but that doesn’t tell me what to say when they ask me about my hobbies or how many kids I want. (do people still have those....?) The Shondaland Hack That’ll Save Your Damn Life: So here’s what the TV world does and I’m...
9 months ago • 2 min read
Reader, fellow do-it-all-er! Remember filling out your own college financial aid forms because your parents were working double shifts or simply didn’t know where to start? Or advocating for abuela at doctor's appointments because the system wasn't built for her? Translating not just language, but entire worlds of institutional barriers nobody prepared your family for? That unpaid labor wasn’t just about tech support – it was about surviving systems designed to exclude. Banking forms your...
10 months ago • 2 min read