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Ayo Reader,

Yesterday, we talked about getting your mind right. Today, we’re diving into the second key to making yummy, delicious offers:

Show me the deets… 📊

When it comes to your offer, clarity is king (or queen, or non-binary royalty). Here’s what you need to nail down:

1. What exactly are you selling? A course? A candle? 1:1 coaching? Get crystal clear on what it is and what it ACTUALLY does.
2. What’s your price point? Remember, anything under $40 is usually a no-brainer. But $400 or $4000? Now we’re talking mental backflips. (Don’t worry, I’ve got you covered.)
3. What’s your value stack? This is the secret sauce that makes your offer zero to little risk. Bonuses, guarantees, unconventional uses – blow my mind, bruh!

Are you team tried and true concept (but better)? Some new sh*t on the scene that never existed until now? Maybe a hybrid?

Whatever it is, own it!

Remember, converting new folks is cool, but have you ever had repeat, ride-or-buy baddies sell you out? Yeah, it's pretty dope and a lot more doable than convincing completely clueless peeps that they have a problem in the first place.

*Sigh of Relief Here*: Your offer doesn’t need to be the best thing since TikTok. It just needs to solve a problem for your people in a way that feels totally doable (and they would prob pay twice for *hint hint*).

Curious about how to put all this together? Stay tuned for Thursday's email. We’re going to wrap it all up with a bow. Need more tea between now and then? Hit reply and send me all your offer q's. I gotchu!

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Very Brooklyn, Very Cutesy,

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​