Founder & Chief Creative Officer @ ππ½ββοΈ Run & Tell That β’ βπΌ Ride or Buy Sales Pages πΈ π¨βοΈ | Reel Luvah β’ Strategist β’ Done'n A Day Copywriter β’ Hyper-focused β’ Under-caffeinated β’ Periodt!
do what you want but don't DO THISπ
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Not gonna lie, seeing people leverage email more and more to sell, nurture, and make offers now more than ever makes this momma proud...
BUT... some of ya'll have been lead astray by some very well meaning (and may not so much) email guru's telling you to email like your kids soccer uniform fees depended on it. Seems like the more you send... The more emails no one opens... Yo, the email math is not mathing... Ahhh, Watson, but it is mathing. And mathing well... You see remember all that email compliance mumbo jumbo back in February where we had to get super compliant and less sketch. Yup, well Google, Yahoo, and the ESP's (email service providers like ConvertKit & Klaviyo) shook on a regulation and deal to protect their subscribers and users. "Help us keep the masses from getting scammed and bombarded and we'll help you increase deliverability and priority..." π€ π€ π€ π€ Couldn't have been worst timing on your end cuz now that you've gotten over the "wtf do I say" molehill but now you gotta worry about "am I even getting seen" mountain... It's foul, cuz now in just as little as 2 back to back unopened emails you could already be in their spam box. Only send sales language? str8 to "So how do I make sure people see my ish, Christina!!!" First of all not everyone is privy (both on the biz or reader side) on what it takes to make you get your emails. So I recommend on that Thank You page to let them know what to look for in their inbox -- whether that's a specific subject line or a screenshoot of how an email looks in their inbox. Next, if you have a freebie, and you give them something to download immediately, you kinda take away that engagement piece that comes with opening the email and clicking the freebie. But fret not, you can always create links that act like responses to a question, or drop links follow-up binge worthy content, or a high-five gif for them to click. Engaging with your emails let's the email gods know you're peeps are consenting to receiving newsletters but also sales stuff. And this should have been first... but subject lines and preview lines are everything! Your hook and headline is the sale. Can't get them to stop scrolling? There's no chance in hell they're gonna open. The most lucrative and safest bet, if you got the cash and willingness to let someone take the copy, deliverability, and strategy off your hands and into the hands of a person who actually writes and sends emails all damn day? Hire us! Wanna learn more about how to increase your open rates, conversions, and sanity...? Hop on a Stay Ready Roadmap sesh with us. Let's take a look under the hood and see how we can help. Christina Torresβ π psssst! I got a boat load'o ways to work with me. check it: ποΈ Stay Ready Retainer -- Cuz if you stay ready, you don't gotta get readyβ¦ for Perfect Fit clients & Ride or Buy customers that is. Get Ready, Stay Ready, and Launch Ready with our bundled attract, nurture, and launch copy retainer EVERY MONTH. TAKE THE QUIZ + SEE IF IT FITS!β πLaunch Ready DFY Bundle -- get a whole launch's worth of sizzling hot copy that sounds like it flowed straight from your brilliant, quirky mind. Sales pages, email sequences, social captions - all the assets covered to fill those digital or IRL rooms & checkout lines. CHECK IT!β π©π½βπ» Get Ready DFY Bundle -- It's time to Get Ready to be effing VISIBLE with binge-worthy landing pages, social captions that spark curiosity, and welcome emails that have people saying "shiiiiit, where you been at?!" TELL ME MORE!β |
Run and Tell That LLC - Ride or Buy Copy Agency
Founder & Chief Creative Officer @ ππ½ββοΈ Run & Tell That β’ βπΌ Ride or Buy Sales Pages πΈ π¨βοΈ | Reel Luvah β’ Strategist β’ Done'n A Day Copywriter β’ Hyper-focused β’ Under-caffeinated β’ Periodt!
"I'm passionate about supporting others" is the fastest way to stay underpaid. I know that sounds eff'd up. But hear me out. When you say you're "passionate about supporting others," what a hiring managers hear is: "I will accept less money because I find fulfillment in the work itself." And listen I get it. You probably ARE good at supporting people. You probably DO get satisfaction from making your exec's life easier, from solving problems, from being the person everyone can count on....
Real talk? You're already doing work worth $125K+. You're managing budgets, coordinating executives, building systems, running the day to dayβ all while they pay you $60K-$85K and act like you should be grateful. And every "career coach" tells you the same thing: "Build your skills! Get certified! Prove your worth!" Funk that. You don't need MORE skills. You don't need MORE time you don't have. You don't need to spend money you shouldn't have to spend. You need to uncover your invisible...
Hey there, I was driving this morning thinking about something that's been weighing on me for a while now. The invisible labor. You know what I'm talking about, right? It's the lunch you ordered for your execβnot because they asked, but because you knew they had back-to-back meetings and wouldn't eat otherwise. You made sure it wasn't too heavy (because they have investor calls all afternoon), that it arrived with enough time to actually eat it, and that it met their dietary restrictions...