Not gonna lie, seeing people leverage email more and more to sell, nurture, and make offers now more than ever makes this momma proud...

BUT... some of ya'll have been lead astray by some very well meaning (and may not so much) email guru's telling you to email like your kids soccer uniform fees depended on it.

Seems like the more you send...

The more emails no one opens...

Yo, the email math is not mathing...

Ahhh, Watson, but it is mathing. And mathing well...

You see remember all that email compliance mumbo jumbo back in February where we had to get super compliant and less sketch.

Yup, well Google, Yahoo, and the ESP's (email service providers like ConvertKit & Klaviyo) shook on a regulation and deal to protect their subscribers and users.

"Help us keep the masses from getting scammed and bombarded and we'll help you increase deliverability and priority..."

🤝 🤝 🤝 🤝

Couldn't have been worst timing on your end cuz now that you've gotten over the "wtf do I say" molehill but now you gotta worry about "am I even getting seen" mountain...

It's foul, cuz now in just as little as 2 back to back unopened emails you could already be in their spam box.

Only send sales language? str8 to jail the promotions folder.

"So how do I make sure people see my ish, Christina!!!"

First of all not everyone is privy (both on the biz or reader side) on what it takes to make you get your emails.

So I recommend on that Thank You page to let them know what to look for in their inbox -- whether that's a specific subject line or a screenshoot of how an email looks in their inbox.

Next, if you have a freebie, and you give them something to download immediately, you kinda take away that engagement piece that comes with opening the email and clicking the freebie.

But fret not, you can always create links that act like responses to a question, or drop links follow-up binge worthy content, or a high-five gif for them to click.

Engaging with your emails let's the email gods know you're peeps are consenting to receiving newsletters but also sales stuff.

And this should have been first... but subject lines and preview lines are everything! Your hook and headline is the sale. Can't get them to stop scrolling? There's no chance in hell they're gonna open.

The most lucrative and safest bet, if you got the cash and willingness to let someone take the copy, deliverability, and strategy off your hands and into the hands of a person who actually writes and sends emails all damn day?

Hire us! Wanna learn more about how to increase your open rates, conversions, and sanity...? Hop on a Stay Ready Roadmap sesh with us. Let's take a look under the hood and see how we can help.

Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​

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