You know how when you're selling something with a hefty price tag, the urge to leave it all on the floor aka a butt ton of copy written to convince someone to drop some major cash creeps in?

Well, that little voice ain't all the way wrong (it sorta is tho).

That lil voice knows: it all boils down to trust, baby.

Money's just a trust tool, right? I trust you'll deliver, you trust I'll value it.

Fairy tale stuff, I know, but stick with me.

Here's the real tea: it's all about the messaging.

What people see before they even know they need you, what they hear from others who've tried stuff like yours, their hopes, their disappointments, their deal. It matters.

Now, when you're selling something big, you gotta give 'em everything they need to make that decision.

But here's the kicker – you don't wanna bore 'em to death with a long-a** sales letter that's impossible to skim. Nobody's got time for that!

You wanna avoid getting lumped in with all the other stuff that's burned folks before. You want to be the shiny, awesome solution they've been dreaming of.

So, how do you nail it? How do you figure out what to keep, what to cut, and how to make it all werk?

• Multiple buy buttons (because who knows when they'll be ready to smash that "YES!" button?)
• Sections that speak to every stage of awareness (from "What's this?" to "Shut up and take my money!")
• Skimmable content (because ain't nobody got time for War and Peace)
• Social proof that makes 'em go "Wow!"
• Comparisons that put you in the spotlight
• Hero stories that inspire
• Villain stories that make 'em go "Oh hell no!"
• Results that pop – we're talking numbers AND feels
• Imagery, literally and UX enhancing

And that's just scratching the surface! 😅

But here's the HOT tea ☕: Don't hyperventilate if your page is an episode of 'What Not to Wear' (they're bringing that back, by the way).

We've all had our fashion faux pas moments!

Think of lil ol me as your personal sales page stylist, ready to turn that hot mess into hot stuff!

Re-Introducing... Happy Copy Hour! It's like 'Queer Eye' for your sales page, but with less avocados and more happy tears.

For just $249 (that's less than a pair of Louboutins, honey), you get a whole hour of my undivided attention. We'll Marie Kondo the heck out of your copy, keeping only what sparks joy (and sales).

Whether you're:

• Building an offer so irresistible it should come with a warning label
• Planning launch assets hotter than the latest TikTok dance
• Outlining copy that's more magnetic than Meg Thee Stallion's VMA leuks at
• Writing persuasive headers that would make Don Draper jealous
• About to hit 'publish' & need a confidence boost like a fresh fit on the first day of junior year

I've got your back like a well-fitted blazer!

This VIP treatment is exclusively for my Launch Ready Club members.

Book as many sessions as you want – it's like an all-you-can-eat buffet, but for your copy brain.

Ready for your sales page glow-up? Let's make it work! (Yes, in my best Tim Gunn voice)

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Can't wait to turn your sales page from drab to fab!

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P.S. Remember, a great sales page is like the perfect outfit – when all the pieces work together, you're unstoppable. Let's make sure yours is ready for its close-up! 📸✨

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Christina Torres​
​Chief Creative Officer
​Run & Tell That - Copy. Content. Culture.
​w: www.runandtellthat.co e: christina@runandtellthat.co​